Having or owning a personal website is like having a home base and gives someone the ability to promote their work and art. An artist is able to promote their artistic talents by using the internet to reach many people. Facebook is a social networking site that connects many people and since the boom of social networking sites, artists have been showcasing their art on these types of third party sites for just that purpose. Doing only this, however, can drastically limit a person’s full potential to promote themselves, since Facebook is in control of the layout of the webpage and is constantly changing its appearance. The ability of an artist, musician, or creator to incorporate a personalized feel into their product, which creates a sense of artistic uniqueness, is limited when using sites like Facebook. Even though Facebook is good for networking and getting your art seen by a large number of people, it should only be used for what it is intended, because using it to showcase an artist’s work will ultimately control the artist, because the webpage will be limited to the Facebook interface.
Design control can be a huge issue to an artist. When someone uses Facebook for any kind of promotion, the control over their site is extremely limited. When Facebook undergoes a major profile overhaul, for example, the user is left with changes that they cannot do anything about. When an artist has their own personal website, they can showcase their work and choose exactly what they want their viewers to focus on, without having to worry about changes out of their control. Artists that create their own personal websites can create a personalized, sleek design which can fit their own unique artwork and showcase their full potential. Having one’s own website can also allow for the ability to have a personal connection with one’s enthusiasts. When enthusiasts connect with the artist from their personal website, either through buying music or subscribing to a blog or newsletter, a valuable fan base is created. This will remain even when everyone abandons Facebook for the next latest online fad. Social websites are also filled with advertisements and distractions. Users tend to want to click ads for games or smart phones that are often on Facebook profile sites. People often will absorb only 15% of the information posted on an individual’s Facebook profile before clicking away. When people have their own dedicated site, they do not have to worry about distractions. Lastly, owning your own Dot Com gives the impression of legitimacy to the public. People feel comfortable when they are able to visit a website that has the artist name on it. It can also be used as a site that “Facebook Friends/Fans” are re-directed to if they really want to see what you can do. This gives an artist or musician the freedom to interact with visitors on his or her own terms. This could potentially create a more intimate relationship with clients, viewers or potential employers because they feel that they have discovered the artist through his or her legitimate website and not amongst the millions of Facebook users.
Everyone seems to visit Facebook. Recent statistics state that in 2012 Facebook has racked up an astounding 900 million users! This isn’t just an impressive number; it also shows how many people have created connections with each other around the world. However, a lot of artists who have been trying to reach out to the online world have started using their Facebook site instead of a real hosted website to promote their work. Facebook is certainly great to network and create social connections or a “Like” fan base, which could potentially lead to jobs, but there are certain essential artistic benefits that an artist would be losing if they went solely this direction, rather than having their own dedicated site.